SEO

Everybody wants to be first on Google. Not everybody can be. Achieving a good ranking is a long-term, continuous process. If someone tells you that they can put you at the top of a Search Engine Results Page (SERP) in a month, you should consider talking to another SEO professional.

Why your business needs SEO

Optimising your website for search engines is not a one-time gig. It’s a strategic around-the-clock practice of researching, monitoring and refining results. It is easy for big, well-known brands to lead in this game, but what happens with small businesses? Small businesses are more in need of professional SEO services.

For your business – the same as for many companies – organic search is the biggest part of website traffic. You need to optimise your website to match more search queries – then both your position and ranking improves.

If you are a small business and target locally, a well optimised website will increase access and drive more traffic.

Not only will you increase your traffic, but you will get quality traffic by being seen by people who are actually searching for what you are offering.

A properly optimised website is the starting point for all your other digital marketing actions.

How we build SEO strategy for your business

An SEO strategy starts with working out what your goals are and completing an SEO website audit. The website audit will give you insight on where your website stands when it comes to technical, on-site and off-site optimisation.

All this will paint a picture of what works and what needs to be improved, so we can create a list of actionable steps to boost your rankings.

Technical optimisation

Do you have a proper sitemap?
Is your website mobile-friendly?
Does it load quickly?
What about internal linking?

Resolving these questions will give you a strong foundation for the next stages of the search optimisation process.

On-site optimisation

What do your URLs look like?
Is your website secure and well structured?
Are your title, heading and image tags properly set?
How good is your overall content?

As you can see, the second part is about how well the elements of your website are optimised.

Off-site optimisation

Off-site optimisation is about your domain authority and the number of other websites that link to yours. Basically, it includes things done on other websites that influence the ranking of yours. Apart from link building through writing articles, blog posts or similar content on high authority websites, social media posts and engagement are also a part of this domain.

Once we finish the audit, we will prepare the steps, create content and implement everything. Through monitoring your traffic, we will be able to see whether there is room for further improvements.

It’s important to remember that it’s not a one-time exercise, but a constant course of action. We would be delighted to be a part of your SEO journey!