How much do Google and other search engines know about you and your business?
Search engines like Google, Bing and Yahoo try to show the most relevant pages to anyone who carries out a search for a particular word or phrase. They do this by regularly visiting every website in their index and making sure that their details about those websites are up-to-date and accurate.
But what if your website isn’t in their index or what if only part of it is?
If you’ve just added a new page about your latest product, or service, then the search engines need to know about it. Or maybe you’ve updated some existing pages by adding new information or perhaps a pricing change. Again, the search engines need to know so that they can tell people who are searching for your product or your service.
SEO - Making sure your website is seen by those who are looking for your products or services
The process known as Search Engine Optimisation - SEO - ensures that your website is always perfectly placed to be shown by Google and the other search engines when people are looking for whatever it is that you make or do.
Our team of SEO experts will assess your website and take all the necessary action to make sure that you and Google are the very best of friends
And even when you are properly indexed on all the main search engines - what is going to make your website stand out from the crowd? Why should Google show your website in preference to one of your competitor’s?
Sometimes viewed as a bit of a “black art” SEO is actually just a matter of attention to detail and making sure that everything you do online conforms to the requirements of the search engines and other platforms that you want to be visible on, e.g. social media, YouTube, etc.
Most online businesses would regard a prominent position on Google’s Search Engine Results Page (Serp) to be a “must have” for their website - and they are right. The top position on Google for any given search term or “Keyword” is often regarded as the holy grail of internet marketing.
Trouble is, everyone else thinks so too and if you are in a very competitive business, how can you be sure that your website gets its fair share of online traffic?
We can help you improve your existing website ranking
For most businesses, the best place to start is by letting our SEO team carry out a full SEO audit of your website. This will highlight any problems on the site that may be preventing it from showing in the results when people carry out the searches that mean they are looking for your product or your service. You will get a detailed report itemising all of the things that need to be done in order to help you to get ahead of the competition.
Improved website visibility and return on investment
A well built and properly configured website is just the starting point for online success. It’s not enough to just get people onto your website, once they are there you have to keep them there for long enough to realise that they should be doing business with you. You need to give them everything they need to “convert” - to buy or enquire about your product, to become a customer.
We’ll help you to track your website visitors, to work out where and why you might be “losing” them, and what you can do about it. From fixing technical errors through to creating compelling content that will bring people to your site over and over again and keep them there for longer, Eximius SEO is a must for your business - so get your website SEO audit organised today.